SCHEDULE G (Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" on Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. right arrowAttach to Form 990 or Form 990-EZ.
right arrowGo to www.irs.gov/Form990 for instructions and the latest information.
OMB No. 1545-0047
2021
Open to Public Inspection
Name of the organization
The Humane Society of the United States
 
Employer identification number

53-0225390
Part I
Fundraising Activities.Complete if the organization answered "Yes" on Form 990, Part IV, line 17.
Form 990-EZ filers are not required to complete this part.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If "Yes," list the 10 highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.


(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
 
CHAPMAN CUBINE AND HUSSEY INC
2000 15TH STREET NORTH SUITE 550
 
ARLINGTON, VA22201 		FUNDRAISING CONSULTANTS   No 25,548,301 1,484,064 24,064,237
 
GIVEBRIDGE
525 WEST MONROE STREET
 
CHICAGO, IL60661 		FACE TO FACE APPEALS   No 7,313,579 3,498,687 3,814,892
 
GREEN PLANET SALES COMPANY INC
301 COMMERCE DRIVE
 
MOORESTOWN, NJ08057 		FACE TO FACE APPEALS   No 3,977,731 2,754,707 1,223,024
 
DialogueDirect Inc
351 West 39th Street
 
New York, NY10018 		FACE TO FACE APPEALS   No 934,537 943,211 -8,674
 
CHARITABLE ADULT RIDES & SERVICES
4669 Murphy Canyon Road Suite 200
 
San Diego, CA92123 		AUTO RECOVERY SERVICES Yes   799,013 229,274 569,739
 
AUTOMOTIVE RECOVERY SERVICES INC
13085 HAMILTON CROSSING Suite 500
 
CARMEL, IN46032 		AUTO RECOVERY SERVICES Yes   185,750 29,684 156,066
 
Telefund Inc
186 Lincoln Street Suite 100
 
Boston, MA02111 		TELEPHONE FR TO OBTAIN MULTI YR REVENUE   No 151,083 322,165 -171,082
 
Public Interest Communications Inc
7700 Leesburg Pike
 
Falls Church, VA22043 		TELEPHONE FR TO OBTAIN MULTI YR REVENUE   No 11,680 61,400 -49,720
 
Data Axle Inc
10 Vose Farm Road
 
Peterborough, NH03458 		VIDEO CAMPAIGN   No 0 100,000 -100,000
             
Total . . . . . . . . . . . . . . . . . . . . right arrow 38,921,674 9,423,192 29,498,482
3
List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt from registration or licensing.
CA, CO, CT, DC, FL, GA, AL, HI, IL, KS, KY, LA, ME, AK, MD, MA, MI, MN, MS, MO, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, TN, UT, VA, AR, WA, WV, WI
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990) 2021
Schedule G (Form 990) 2021
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" on Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.









VerticalRevenue
(a) Event #1

To The Rescue Virtual Gala
(event type) 		(b) Event #2

A Taste of Rescue
(event type) 		(c) Other events

1
(total number) 		(d) Total events
(add col. (a) through col. (c))

1
Gross receipts . . . . .
283,655
32,201
5,124
320,980

2
Less: Contributions . . . .
183,655
32,201
52
215,908
3 Gross income (line 1 minus
line 2) . . . . . .
100,000
0
5,072
105,072



VerticalDirectExpenses
4 Cash prizes . . . . .        
5 Noncash prizes . . . . 47,530     47,530
6 Rent/facility costs . . . . 11,400     11,400
7 Food and beverages . . . 28,600     28,600
8 Entertainment . . . .        
9 Other direct expenses . . . 47,325 5,955 975 54,255
10 Direct expense summary. Add lines 4 through 9 in column (d) . . . . . . . . . . right arrow 141,785
11 Net income summary. Subtract line 10 from line 3, column (d). . . . . . . . . . right arrow -36,713
Part III
Gaming. Complete if the organization answered "Yes" on Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue
(a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (add col.(a) through col.(c))

1
Gross revenue . . . . .
 
 
 
 
VerticalDirectExpenses

2
Cash prizes . . . . .
 
 
 
 

3
Noncash prizes . . . .
 
 
 
 

4
Rent/facility costs . . . .
 
 
 
 

5
Other direct expenses . . .
 
 
 
 


6

Volunteer labor . . . .
%
%
%


7
Direct expense summary. Add lines 2 through 5 in column (d) . . . . . . . . . . right arrow
 

8
Net gaming income summary. Subtract line 7 from line 1, column (d). . . . . . . . . right arrow
 

9
Enter the state(s) in which the organization conducts gaming activities:
a
Is the organization licensed to conduct gaming activities in each of these states? . . . . . . . .
b
If "No," explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? . . .
b
If "Yes," explain:
 
Schedule G (Form 990) 2021
Schedule G (Form 990) 2021
Page 3
11
Does the organization conduct gaming activities with nonmembers? . . . . . . . . . . .
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? . . . . . . . . . . . . . . . . .
13
Indicate the percentage of gaming activity conducted in:
a
The organization's facility . . . . . . . . . . . . . . . . . .
13a
%
b
An outside facility . . . . . . . . . . . . . . . . . . . .
13b
%
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? . . . . . . . . . . . . . . . . . . . . . . . .
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? . . . . . . . . . . . . . . . . . . .
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Supplemental Information. Provide the explanations required by Part I, line 2b, columns (iii) and (v); and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also provide any additional information. See instructions.
Return Reference Explanation
Schedule G, Part I, Line 2b(v) PAYMENT OF FUNDRAISING EXPENSES THE AGREEMENTS THE HSUS ENTERED INTO WITH CHAPMAN CUBINE AND HUSSEY, INC. AND DATA AXLE, INC. ALLOWED FOR THE PAYMENT OF FUNDRAISING EXPENSES (SUCH AS PRINTING, PAPER, POSTAGE, ENVELOPES AND MAILING LIST RENTALS) IN ADDITION TO THE PAYMENT OF FEES FOR PROFESSIONAL FUNDRAISING SERVICES. THESE VENDORS PROVIDE DETAILS WHICH ALLOW THE HSUS TO IDENTIFY WHICH COSTS ARE FOR PROFESSIONAL FUNDRAISING AND WHICH COSTS ARE RELATED TO GENERAL FUNDRAISING EXPENSES. THE HSUS PAID OUT $288,448 AND $1,348,819 TO CHAPMAN CUBINE AND HUSSEY, INC. AND DATA AXLE, INC., RESPECTIVELY, FOR FUNDRAISING EXPENSES. IN ADDITION TO THE ORGANIZATIONS WHICH APPEAR ON SCHEDULE G, PART I, THE HSUS DID ENTER INTO ARRANGEMENTS WITH NINETEEN FUNDRAISING VENDORS WHERE THE ORGANIZATION MADE PAYMENTS EXCLUSIVELY FOR FUNDRAISING EXPENSES BUT NOT FOR PROFESSIONAL FUNDRAISING SERVICES. THESE VENDORS HANDLE TASKS SUCH AS THE COMPILATION OF MAILING LISTS, PRINTING, DATA PROCESSING SERVICES, AND MAILING OF DIRECT MAIL PIECES, BUT THEY DO NOT ASSIST WITH THE CREATION OR PREPARATION OF THE DIRECT MAIL LETTERS, NOR ARE THEY INVOLVED IN ANY OTHER PROFESSIONAL FUNDRAISING ACTIVITY.
Schedule G, Part I GENERAL EXPLANATION: THE HUMANE SOCIETY OF THE UNITED STATES (HSUS) AND ITS AFFILIATED ENTITIES RELY ON A SUBSTANTIAL AND LONGSTANDING PROGRAM OF DIRECT MAIL FUNDRAISING TO SUPPORT THE FULL RANGE OF ACTIVITIES THEY UNDERTAKE ON BEHALF OF ANIMALS, WHETHER IT INVOLVES HANDS-ON CARE, POLICY WORK, SCIENTIFIC OR TECHNICAL ANALYSIS, HUMANE EDUCATION, LITIGATION, PUBLICATION, OR COMMUNICATION. DIRECT MAIL HAS PLAYED A FUNDAMENTAL ROLE IN THE DEVELOPMENT OF THE HSUS AND ITS AFFILIATES, AND IT REMAINS CRUCIAL TO THE ORGANIZATIONS' SUCCESS IN HELPING ANIMALS. AS AN EDUCATIONAL TOOL THAT DESCRIBES THE ORGANIZATIONS' NUMEROUS PROGRAMS AND CAMPAIGNS TO HELP ANIMALS, DIRECT MAIL FUNDRAISING HELPS TO CREATE GREATER AWARENESS OF THE ORGANIZATIONS' CAMPAIGNS AND CONCERNS, AND HAS ALLOWED US TO BUILD A CONSTITUENCY OF SUPPORTERS UNMATCHED IN THE HUMANE FIELD, WITH TREMENDOUS SOCIAL, POLITICAL, AND PRACTICAL BENEFITS TO THE ORGANIZATIONS' WORK. TO COMPLEMENT DIRECT MAIL, THE HSUS RELIES ON LARGER INDIVIDUAL GIFTS SOLICITED BY REGIONAL FUNDRAISERS, PLANNED GIVING, FACE TO FACE GIVING, AUTO DONATIONS, FOUNDATION GRANTS, TELEPHONE SOLICITATION, WORKPLACE GIVING, ONLINE SOLICITATION AND BEQUESTS. TOGETHER, THESE METHODS FORM THE BASIS OF A COMPREHENSIVE APPROACH TO SECURING THE FUNDS AND THE CONSTITUENCY NECESSARY TO MEET OUR URGENT AND LONG TERM ANIMAL WELFARE GOALS.
Schedule G (Form 990) 2021
Additional Data


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