Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
Graphic Arrow Complete if the organization answered "Yes" on Form 990, Part IV, line 23.
Graphic Arrow Attach to Form 990.
Graphic Arrow Go to www.irs.gov/Form990 for instructions and the latest information.
OMB No. 1545-0047
2020
Open to Public Inspection
Name of the organization
STRADA EDUCATION NETWORK INC
 
Employer identification number

47-3044430
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed on Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes on Line 1a are checked, did the organization follow a written policy regarding payment or reimbursement or provision of all of the expenses described above? If "No," complete Part III to explain .....
1b
Yes
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
directors, trustees, officers, including the CEO/Executive Director, regarding the items checked on Line 1a? ....
2
Yes
 
3
Indicate which, if any, of the following the filing organization used to establish the compensation of the
organization's CEO/Executive Director. Check all that apply. Do not check any boxes for methods
used by a related organization to establish compensation of the CEO/Executive Director, but explain in Part III.
4
During the year, did any person listed on Form 990, Part VII, Section A, line 1a, with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? .............
4a
Yes
 
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? .........
4b
Yes
 
c
Participate in, or receive payment from, an equity-based compensation arrangement? .........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3), 501(c)(4), and 501(c)(29) organizations must complete lines 5-9.
5
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ....................
5a
 
No
b
Any related organization? .......................
5b
 
No
If "Yes," on line 5a or 5b, describe in Part III.
6
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ..................
6a
 
No
b
Any related organization? ......................
6b
 
No
If "Yes," on line 6a or 6b, describe in Part III.
7
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization provide any nonfixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
Yes
 
8
Were any amounts reported on Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regulations section 53.4958-4(a)(3)? If "Yes," describe
in Part III ..........................
8
 
No
9
If "Yes" on line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50053T
Schedule J (Form 990) 2020

Schedule J (Form 990) 2020
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.
For each individual whose compensation must be reported on Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions, on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.
Note. The sum of columns (B)(i)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line 1a, applicable column (D) and (E) amounts for that individual.
(A) Name and Title (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits
(E) Total of columns
(B)(i)-(D)
(F) Compensation in column (B) reported as deferred on prior Form 990
(i) Base
compensation
(ii) Bonus & incentive
compensation
(iii) Other reportable compensation
1WILLIAM HANSEN
PRESIDENT & CEO
(i)

(ii)
654,519
-------------
0
446,607
-------------
0
38,710
-------------
0
30,900
-------------
0
39,725
-------------
0
1,210,461
-------------
0
0
-------------
0
2SCOTT FLEMING
EVP, CHIEF CPO
(i)

(ii)
312,245
-------------
0
137,700
-------------
0
22,397
-------------
0
387,900
-------------
0
39,725
-------------
0
899,967
-------------
0
0
-------------
0
3CAROL D'AMICO
EVP MISS ADV & PHIL
(i)

(ii)
309,151
-------------
0
135,864
-------------
0
24,169
-------------
0
405,900
-------------
0
14,713
-------------
0
889,797
-------------
0
0
-------------
0
4LARRY LUTZ
EVP, CORP DEV
(i)

(ii)
319,861
-------------
0
193,400
-------------
0
30,846
-------------
0
30,900
-------------
0
39,725
-------------
0
614,732
-------------
0
0
-------------
0
5ERIN ROTH
EVP LEGAL, GC & CORP SECRETARY
(i)

(ii)
333,580
-------------
0
149,175
-------------
0
22,999
-------------
0
30,900
-------------
0
44,775
-------------
0
581,429
-------------
0
0
-------------
0
6THOMAS DAWSON
EVP & COO
(i)

(ii)
327,496
-------------
0
148,180
-------------
0
20,902
-------------
0
30,900
-------------
0
42,475
-------------
0
569,953
-------------
0
0
-------------
0
7MATTHEW B MURPHY III
FORMER OFFICER
(i)

(ii)
33,990
-------------
0
150,904
-------------
0
258,867
-------------
0
13,768
-------------
0
35,691
-------------
0
493,220
-------------
0
233,750
-------------
0
8DAVID CLAYTON
SVP, CONSUMER INSIGHTS
(i)

(ii)
280,245
-------------
0
109,080
-------------
0
24,737
-------------
0
30,900
-------------
0
39,725
-------------
0
484,687
-------------
0
0
-------------
0
9LAWRENCE ALEXANDER MORRISON
SVP, STRAT. PSHIPS & SOLUTIONS
(i)

(ii)
268,361
-------------
0
113,693
-------------
0
23,723
-------------
0
30,900
-------------
0
41,225
-------------
0
477,902
-------------
0
0
-------------
0
10JESSICA HINKLE
SVP, STRATEGIC INVESTMENTS
(i)

(ii)
267,061
-------------
0
105,040
-------------
0
20,380
-------------
0
30,900
-------------
0
45,125
-------------
0
468,506
-------------
0
0
-------------
0
11MICHAEL AUSTIN
SVP, OPER. PLANNING & ANALYSIS
(i)

(ii)
253,227
-------------
0
112,410
-------------
0
27,256
-------------
0
30,900
-------------
0
42,475
-------------
0
466,268
-------------
0
0
-------------
0
12THOMAS R ERTEL
SVP & CAO
(i)

(ii)
264,216
-------------
0
115,545
-------------
0
24,937
-------------
0
30,900
-------------
0
16,748
-------------
0
452,346
-------------
0
0
-------------
0
13BEN WILDAVKSY
SVP, NATIONAL ENGAGEMENT
(i)

(ii)
235,958
-------------
0
88,090
-------------
0
23,481
-------------
0
30,900
-------------
0
42,475
-------------
0
420,904
-------------
0
0
-------------
0
14LEONARD GURIN
SVP, INVESTMENTS
(i)

(ii)
241,151
-------------
0
90,497
-------------
0
23,456
-------------
0
30,900
-------------
0
32,369
-------------
0
418,373
-------------
0
0
-------------
0
15TERRY HOLLOWAY
FORMER OFFICER
(i)

(ii)
223,130
-------------
0
89,870
-------------
0
27,393
-------------
0
30,900
-------------
0
39,725
-------------
0
411,018
-------------
0
0
-------------
0
16AMY DUNHAM
SVP, MARKETING & COMM.
(i)

(ii)
241,600
-------------
0
55,382
-------------
0
22,650
-------------
0
30,365
-------------
0
42,025
-------------
0
392,022
-------------
0
0
-------------
0
17DARYL GRAHAM
FORMER OFFICER
(i)

(ii)
229,943
-------------
0
84,265
-------------
0
20,616
-------------
0
30,900
-------------
0
25,012
-------------
0
390,736
-------------
0
0
-------------
0
Schedule J (Form 990) 2020

Schedule J (Form 990) 2020
Page 3
Part III
Supplemental Information
Provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, and for Part II. Also complete this part for any additional information.
Return Reference Explanation
PART I, LINE 1A 1. FIRST CLASS TRAVEL - FIRST CLASS TRAVEL IS APPROVED FOR ALL TRUSTEES IF THE FLIGHT IS MORE THAN 2 HOURS IN DURATION OR IF A MEDICAL CONDITION EXISTS WHICH REQUIRES THE NEED FOR AN UPGRADE. THIS NON-TAXABLE BUSINESS EXPENSE IS NOT TREATED AS ADDITIONAL TAXABLE COMPENSATION TO THE TRUSTEE. FIRST CLASS TRAVEL IS APPROVED FOR EMPLOYEES, AT THE DISCRETION OF THE CEO, IF THEY TRAVEL FREQUENTLY AS PART OF THEIR POSITION OR IF A MEDICAL CONDITION EXISTS WHICH REQUIRES THE NEED FOR AN UPGRADE. DURING 2020, TWO OFFICERS AND THREE BOARD MEMBERS USED FIRST CLASS TRAVEL. 2. TRAVEL FOR COMPANIONS - TRAVEL FOR COMPANIONS INCLUDES FOOD AND ENTERTAINMENT OF BOARD MEMBERS' SPOUSES ON BOARD RETREATS. THE AMOUNTS ATTRIBUTABLE TO EACH SPOUSE ARE CONSIDERED TAXABLE INCOME TO THE BOARD MEMBER. SPOUSAL TRAVEL IS APPROVED FOR EMPLOYEES AT THE DISCRETION OF THE CEO. DURING 2020, ONE OFFICER RECEIVED THIS BENEFIT FOR TRAVEL FOR COMPANIONS. 3. HEALTH OR SOCIAL CLUB DUES - STRADA EDUCATION NETWORK, INC. MAY REIMBURSE EACH OFFICER UP TO A MAXIMUM OF $250 PER CALENDAR YEAR FOR THE COST OF (I) EXERCISE EQUIPMENT PURCHASED DURING THE APPLICABLE CALENDAR YEAR AND/OR (II) A HEALTH OR FITNESS CLUB MEMBERSHIP. ALL REIMBURSEMENTS ARE CONSIDERED TAXABLE INCOME TO THE EMPLOYEE. DURING 2020, TWO OFFICERS RECEIVED REIMBURSEMENT FOR HEALTH OR SOCIAL CLUB DUES.
PART I, LINE 4A: UNDER A VOLUNTARY TERMINATION AGREEMENT ENTERED INTO BY THE EMPLOYEE AND THE ORGANIZATION OR UPON A QUALIFYING TERMINATION DEFINED AS AN INVOLUNTARY SEPARATION FROM SERVICE OTHER THAN FOR CAUSE, THE EMPLOYEE IS ENTITLED TO SEVERANCE PAY BASED UPON YEARS OF SERVICE. THE TERMS AND CONDITIONS TO RECEIVE SEVERANCE PAYMENTS REQUIRE THE EMPLOYEE TO SIGN A RELEASE OF CLAIMS FORM THAT COVERS ALL SITUATIONS SURROUNDING THE EMPLOYEE'S EMPLOYMENT AND SEPARATION FROM STRADA EDUCATION NETWORK, INC. A SEVERANCE PAYMENT WAS MADE DURING THE YEAR TO THE FOLLOWING LISTED PERSON IN PART VII: MATTHEW B. MURPHY III - $233,750
PART I, LINE 4B: ELIGIBLE EMPLOYEES PARTICIPATE IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN UNDER CODE SECTION 457(F). ANY AMOUNTS ULTIMATELY PAID UNDER THE PLAN TO AN ELIGIBLE EMPLOYEE IS REPORTED AS COMPENSATION ON FORM 990, SCHEDULE J, PART II, COLUMN B IN THE YEAR PAID. NO PAYMENTS WERE MADE UNDER THE PLAN DURING CALENDAR YEAR 2020.
PART I, LINE 7: ALL OFFICERS AND ALL EMPLOYEES OF THE COMPANY PARTICIPATE IN THE "EMPLOYEE INCENTIVE PLAN." ANNUAL PAYMENTS ARE BASED ON OVERALL CORPORATE PERFORMANCE IN THE ACCOMPLISHMENT OF THE CORPORATE OBJECTIVES, AS EVALUATED BY THE COMPENSATION COMMITTEE OF THE BOARD OF TRUSTEES, AND INDIVIDUAL PERFORMANCE. THE AMOUNT OF THE PAYMENT IS A PERCENTAGE OF ANNUAL SALARY, VARYING BY THE SALARY GRADE OF THE INDIVIDUAL POSITION. THE CHIEF EXECUTIVE OFFICER, EXECUTIVE VICE PRESIDENTS, AND SENIOR VICE PRESIDENTS OF THE COMPANY PARTICIPATE IN THE "LONG TERM INCENTIVE PLAN." ANNUAL PAYMENTS ARE BASED ON OVERALL CORPORATE PERFORMANCE IN THE ACCOMPLISHMENT OF THE CORPORATE OBJECTIVES, AS EVALUATED BY THE COMPENSATION COMMITTEE OF THE BOARD OF TRUSTEES. THE AMOUNT OF THE PAYMENT IS A PERCENTAGE OF ANNUAL SALARY, VARYING BY THE SALARY GRADE OF THE INDIVIDUAL POSITION.
Schedule J (Form 990) 2020

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