SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or 990-EZ or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
MediumBullet Go to www.irs.gov/Form990 for the latest information.
OMB No. 1545-0047
2020
Open to Public
Inspection
Name of the organization
ENTERTAINMENT INDUSTRY FOUNDATION
 
Employer identification number

95-1644609
Return Reference Explanation
FORM 990, PART VI, SECTION B, LINE 11B FORM 990 REVIEW PROCESS THE EIF AUDIT/TAX FIRM AND THE EIF FINANCE TEAM WORK TOGETHER TO GATHER THE REQUIRED INFORMATION NECESSARY TO COMPLETE THE FORM 990. THE TAX FIRM PREPARES AN INITIAL DRAFT FORM 990 AND REVIEWS THIS INITIAL DRAFT WITH THE FINANCE TEAM; ALL LINE ITEMS ARE REVIEWED AND ANY ITEMS IN QUESTION ARE DISCUSSED. THE FORM 990 IS REVIEWED BY THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS. THE FORM 990 IS THEN DISTRIBUTED TO THE FULL BOARD OF DIRECTORS FOR REVIEW PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12C MONITORING AND ENFORCEMENT OF CONFLICT OF INTEREST POLICY AN ANNUAL QUESTIONNAIRE IS DISTRIBUTED TO EACH BOARD MEMBER, OFFICER, KEY EMPLOYEE, AND ANY OTHER PERSON WHO REGULARLY ATTENDS THE ORGANIZATION BOARD AND COMMITTEE MEETINGS. INDIVIDUALS MUST COMPLETE AND FILE A CONFLICT OF INTEREST DISCLOSURE STATEMENT BEFORE SERVING ON THE ORGANIZATION BOARD OR ANY COMMITTEE. OUTSIDE COUNCIL MONITORS THE COMPLIANCE OF THE CONFLICT OF INTEREST POLICY. BOARD MEMBERS WHO SERVE ON OTHER BOARDS MUST RECUSE THEMSELVES IF A BOARD VOTE COMES UP TO APPROVE A GRANT ON BEHALF OF ANOTHER BOARD OR AFFILIATION WHERE THEY SERVE. ADDITIONALLY, THE SU2C COUNCIL OF FOUNDERS AND ADVISORS WHO SERVE IN COMPENSATED CAPACITIES MUST ALL HAVE AN INDEPENDENT REVIEW OF THE REASONABLENESS OF THEIR COMPENSATION AND THOSE REVIEWS ARE APPROVED BY THE CHAIR OF THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 15 PROCESS FOR DETERMINING COMPENSATION OF OFFICERS & KEY EMPLOYEES THE CHAIR OF THE EIF AUDIT COMMITTEE HIRES A PROFESSIONAL FIRM THAT PERFORMS AN INDEPENDENT COMPENSATION ASSESSMENT ON BEHALF OF ALL EIF KEY EMPLOYEES AND OFFICERS. THE RESULTS OF THAT REVIEW WERE PRESENTED TO THE BOARD. AS A RESULT, THE ORGANIZATION ALSO RECEIVED AN OPINION LETTER AS TO THE REASONABLENESS OF SUCH COMPENSATION, AS SET FORTH BY SECTION 4958 AND UNDERLYING REGULATIONS. THE LAST INDEPENDENT ASSESSMENT WAS COMPLETED IN OCTOBER 2020.
FORM 990, PART VI, SECTION C, LINE 19 DOCUMENTS MADE AVAILABLE TO THE PUBLIC THE FOUNDATION'S GOVERNING DOCUMENTS AND POLICIES ARE AVAILABLE TO THE PUBLIC UPON REQUEST. AUDITED FINANCIAL STATEMENTS AND THE PUBLIC DISCLOSURE COPY OF THE FORM 990 ARE POSTED ON THE FOUNDATION'S OFFICIAL WEBSITE (WWW.EIFOUNDATION.ORG) OR AVAILABLE UPON REQUEST.
FORM 990, PART VII, SECTION B: COMPENSATION OF THE FIVE HIGHEST PAID INDEPENDENT CONTRACTORS THE FOLLOWING REFLECT THE FULL DESCRIPTION OF SERVICES PROVIDED BY THE RESPECTIVE INDEPENDENT SERVICE PROVIDERS REPORTED ON FORM 990, PART VII,SECTION B: ROBERTSON SCHWARTZ AGENCY: MARKETING, FUNDRAISING, STRATEGY DEVELOPMENT AND EXECUTION, DONOR CULTIVATION AND ACQUISITION, MERCHANDISE DEVELOPMENT AND OVERSIGHT, LICENSING DEVELOPMENT AND OVERSIGHT, COMMERCIAL CO VENTURES DEVELOPMENT AND OVERSIGHT, CAUSE MARKETING CAMPAIGN DEVELOPMENT AND OVERSIGHT, CREATIVE OVERSIGHT. ALSO, BRAND DEVELOPMENT, DONOR MANAGEMENT, PSA MANAGEMENT, COLLATERAL DEVELOPMENT, COMMUNITY OUTREACH DEVELOPMENT AND OVERSIGHT.
FORM 990, PART IX, LINE 11G PROFESSIONAL CONSULTING: PROGRAM SERVICE EXPENSES 6,359,257. MANAGEMENT AND GENERAL EXPENSES 852,365. FUNDRAISING EXPENSES 2,575,910. TOTAL EXPENSES 9,787,532.
FORM 990, PART XI, LINE 9: GRANT ACCRUAL REVERSAL 1,487,996.
FORM 990, SCHEDULE L, PART IV: THE BOARD OF DIRECTORS OF THE FOUNDATION DELEGATED CERTAIN AUTHORITY AND RESPONSIBILITY REGARDING THE SU2C DIVISION TO THE CO-FOUNDERS OF STAND UP TO CANCER ("CO-FOUNDERS") THAT ACTIVELY PARTICIPATE IN STAND UP TO CANCER MATTERS ON A RECURRING OR WEEKLY BASIS. DURING 2020, THESE CO-FOUNDERS EXERCISED SUBSTANTIAL INFLUENCE OVER VARIOUS FOUNDATION MATTERS ALTHOUGH THEY DO NOT CONSTITUTE MEMBERS OF THE GOVERNING BODY AS PROVIDED IN THE FORM 990 INSTRUCTIONS NOR THEY ARE FOUNDATION OFFICERS OR KEY EMPLOYEES. IN THE INTEREST OF TRANSPARENCY, THE FOUNDATION IS DISCLOSING BUSINESS TRANSACTIONS WITH THE CO-FOUNDERS AND THEIR COMPANIES EVEN THOUGH THE CO-FOUNDERS DO NOT MEET THE "INTERESTED PERSONS" DEFINITION FOR SCHEDULE L. THE BELOW CO-FOUNDERS COMPENSATION DETAILS ARE LISTED AS FOLLOWS: (1) SUE SCHWARTZ AND RUSTY ROBERTSON EACH ARE 50% OWNERS OF THE ROBERTSON SCHWARTZ AGENCY $ 2,558,392. (2) LISA PAULSEN OWNER OF MINDFUL MEDIA PARTNERS, LLC $ 95,000. (3) PAM WILLIAMS OWNER OF SWEET PEA AND BUBBA PRODUCTIONS $ 95,000. (4) ELLEN ZIFFREN SU2C DIGITAL MEDIA CONSULTANT $ 95,000.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2020


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