SCHEDULE G (Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" on Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. right arrowAttach to Form 990 or Form 990-EZ.
right arrowGo to www.irs.gov/Form990 for instructions and the latest information.
OMB No. 1545-0047
2020
Open to Public Inspection
Name of the organization
AMERICAN CANCER SOCIETY INC
 
Employer identification number

13-1788491
Part I
Fundraising Activities.Complete if the organization answered "Yes" on Form 990, Part IV, line 17.
Form 990-EZ filers are not required to complete this part.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If "Yes," list the 10 highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.


(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
 
MERKLE GROUP INC
7001 COLUMBIA GATEWAY DRIVE
 
COLUMBIA, MD21046 		DIRECT MAIL   No 41,813,375 1,624,887 40,188,488
 
PMX AGENCY LLC
5 HANOVER SQUARE 6TH FLOOR
 
NEW YORK, NY10004 		DIRECT MAIL   No 6,199,533 1,543,691 4,655,842
 
ADVANCED REMARKETING SERVICES
116 JOHNNY CAKE HILL
 
MIDDLETOWN, RI02842 		RECEIVING/SELLING DONATED CARS Yes   1,975,828 321,606 1,654,222
 
GOLF TOURNAMENT ASSOCIATION
19224 N 78TH AVE 470 FIRST ON DRIV
 
GLENDALE, AZ85308 		SPORTS ALLIANCES   No 46,651 10,000 36,651
 
CASWELL ZACHRY GRIZZARD LLC
6301 GASTON AVE 715
 
DALLAS, TX75214 		PLANNED GIVING STRATEGY   No 0 1,191,628 0
 
CHARITY DYNAMICS LLC
4301 GUADALUPE ST
 
AUSTIN, TX78751 		GENERAL DEVELOPMENT   No 0 19,275 0
 
MR STRATEGIC SERVICES INC
2120 L STREET MW 6TH FLOOR
 
WASHINGTON, DC20037 		ONLINE STRATEGY   No 0 377,228 0
 
VERITUS GROUP
838 EAST HIGH ST 292
 
LEXINGTON, KY40502 		MAJOR GIFTS   No 0 380,214 0
             
             
Total . . . . . . . . . . . . . . . . . . . . right arrow 50,035,387 5,468,529 46,535,203
3
List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt from registration or licensing.
AL, AK, AR, CA, CO, CT, FL, GA, HI, IL, IN, KS, KY, LA, ME, MD, MA, MI, MN, MO, MS, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, TN, UT, VA, WA, WV, WI
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2020
Schedule G (Form 990 or 990-EZ) 2020
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" on Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.









VerticalRevenue
(a) Event #1

RELAY FOR LIFE
(event type) 		(b) Event #2

MSBAC
(event type) 		(c) Other events

406
(total number) 		(d) Total events
(add col. (a) through col. (c))

1
Gross receipts . . . . .
64,449,390
26,124,954
47,640,134
138,214,478

2
Less: Contributions . . . .
61,652,506
24,999,118
45,467,673
132,119,297
3 Gross income (line 1 minus
line 2) . . . . . .
2,796,884
1,125,836
2,172,461
6,095,181



VerticalDirectExpenses
4 Cash prizes . . . . . 23,460 50 36,773 60,283
5 Noncash prizes . . . . 3,016 84 1,411 4,511
6 Rent/facility costs . . . . 156,192 218,014 1,622,773 1,996,979
7 Food and beverages . . . 87,310 41,316 516,608 645,234
8 Entertainment . . . . 46,994 9,406 311,134 367,534
9 Other direct expenses . . . 1,441,401 234,256 1,344,983 3,020,640
10 Direct expense summary. Add lines 4 through 9 in column (d) . . . . . . . . . . right arrow 6,095,181
11 Net income summary. Subtract line 10 from line 3, column (d). . . . . . . . . . right arrow 0
Part III
Gaming. Complete if the organization answered "Yes" on Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue
(a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (add col.(a) through col.(c))

1
Gross revenue . . . . .
94,982
 
576,839
671,821
VerticalDirectExpenses

2
Cash prizes . . . . .
23,460
 
36,823
60,283

3
Noncash prizes . . . .
0
 
40
40

4
Rent/facility costs . . . .
3,128
 
18,996
22,124

5
Other direct expenses . . .
1,520
 
9,231
10,751


6

Volunteer labor . . . .
100.000 %
%
100.000 %


7
Direct expense summary. Add lines 2 through 5 in column (d) . . . . . . . . . . right arrow
93,198

8
Net gaming income summary. Subtract line 7 from line 1, column (d). . . . . . . . . right arrow
578,623

9
Enter the state(s) in which the organization conducts gaming activities: AL , AZ , AR , CA , CT , FL , GA , IA , ID , IL , KS , LA , MA , MD , ME , MI , MN , MO , MS , MT , NC , ND , NJ , NV , OH , OK , OR , PA , SC , SD , TN , TX , VT , WV , WY
a
Is the organization licensed to conduct gaming activities in each of these states? . . . . . . . .
b
If "No," explain:
SOME STATES DO NOT REQUIRE LICENSES; HOWEVER, WE ARE LICENSED WHERE REQUIRED.
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? . . .
b
If "Yes," explain:
 
Schedule G (Form 990 or 990-EZ) 2020
Schedule G (Form 990 or 990-EZ) 2020
Page 3
11
Does the organization conduct gaming activities with nonmembers? . . . . . . . . . . .
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? . . . . . . . . . . . . . . . . .
13
Indicate the percentage of gaming activity conducted in:
a
The organization's facility . . . . . . . . . . . . . . . . . .
13a
%
b
An outside facility . . . . . . . . . . . . . . . . . . . .
13b
100.000 %
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
ANNETTA MARTIN
Address right arrow
3380 CHASTAIN MEADOWS PKWY NW SUITE   KENNESAW, GA30144
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? . . . . . . . . . . . . . . . . . . . . . . . .
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
16
Gaming manager information:
Name right arrow
KAEL REICIN CFO
Gaming manager compensation right arrow $ 0
Description of services provided right arrow
DIRECTOR/OFFICER
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? . . . . . . . . . . . . . . . . . . .
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$ 578,623
Part IV
Supplemental Information. Provide the explanations required by Part I, line 2b, columns (iii) and (v); and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also provide any additional information. See instructions.
Return Reference Explanation
SCHEDULD G, PART I, LINE 2B LIST CONTAINS PAID PROFESSIONAL FUNDRAISING COUNSEL: MERKLE GROUP, INC. PROVIDES DATA SEGMENTATION FOR PLANNED GIVING PROGRAM, COMPLETES NINE DIRECT MAIL CAMPAIGNS, AND FOUR EMAIL CAMPAIGNS. PROFESSIONAL FUNDRAISING FEES: $1,624,887 PROFESSIONAL PRINTING SERVICES: $6,688,251 POSTAGE: $1,436,625 TOTAL FEES AND SERVICES: $9,749,763
SCHEDULE G, PART II MAKING STRIDES AGAINST BREAST CANCER IS AN EVENT THAT RAISES AWARENESS FOR AND FIGHTS BACK AGAINST BREAST CANCER BY: -HELPING PEOPLE STAY WELL BY SHOWING WOMEN STEPS THEY CAN TAKE TO REDUCE THEIR BREAST CANCER RISK AND MAKE INFORMED DECISIONS ABOUT THEIR HEALTH. WE HELP WOMEN LEARN ABOUT HEALTHY LIFESTYLE CHOICES AND WHICH SCREENING TESTS, LIKE MAMMOGRAMS, ARE RIGHT FOR THEM. -HELPING PEOPLE GET WELL BY PROVIDING INFORMATION, DAY-TO-DAY HELP, AND EMOTIONAL SUPPORT. WHETHER IT'S HELPING PEOPLE MAKE INFORMED DECISIONS ABOUT THEIR CARE OR CONNECTING THEM WITH BREAST CANCER SURVIVORS, WE'RE HERE FOR THEM SO THEY CAN FOCUS ON FEELING BETTER. -FINDING CURES THROUGH RESEARCH TO HELP FIND THE CAUSES OF BREAST CANCER AND BETTER WAYS TO TREAT IT SO THAT MORE PEOPLE CAN SURVIVE THE DISEASE. WE HAVE BEEN AN IMPORTANT PART OF NEARLY EVERY MAJOR BREAST CANCER RESEARCH BREAKTHROUGH IN RECENT HISTORY, INCLUDING FUNDING THE DEVELOPMENT OF TAMOXIFEN AND HERCEPTIN AND USING MAMMOGRAMS TO SCREEN FOR BREAST CANCER. -FIGHTING BACK AGAINST BREAST CANCER BY WORKING WITH LAWMAKERS TO INCREASE FUNDING FOR BREAST CANCER SCREENING AND TREATMENT THROUGH OUR AFFILIATE, AND BY BRINGING COMMUNITIES TOGETHER THROUGH OUR MAKING STRIDES AGAINST BREAST CANCER EVENTS TO RAISE FUNDS AND AWARENESS TO FIGHT THE DISEASE. RELAY FOR LIFE IS AN EVENT THAT FOCUSES SUPPORT ON SURVIVORS WHO HAVE BATTLED OR ARE BATTLING THE DISEASE AND THE CAREGIVERS THAT GIVE THEIR SUPPORT TO THOSE FIGHTING CANCER. IT HONORS THOSE WHO HAVE BEEN LOST TO THE DISEASE TO AID IN HEALING AND HIGHLIGHT THE IMPORTANCE OF DEFEATING THE DISEASE. FINALLY, IT HELPS FIGHT BACK AGAINST THE DISEASE BY PARTICIPANTS MAKING A PERSONAL COMMITMENT TO SAVE LIVES BY TAKING UP THE FIGHT AGAINST CANCER. THIS COMMITMENT INVOLVES DOING SOMETHING SUCH AS GETTING A SCREENING TEST, QUITTING SMOKING OR TALKING TO ELECTED OFFICIALS ABOUT CANCER. BY TAKING ACTION, PEOPLE ARE PERSONALLY TAKING STEPS TO SAVE LIVES AND FIGHT BACK AGAINST THE DISEASE.
Schedule G (Form 990 or 990-EZ) 2020
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