| SUMMARY OF DIRECT CHARITABLE ACTIVITIES |
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(1) CENTER FOR HEALTHY COMMUNITIES AT THE CALIFORNIA ENDOWMENTTHE CENTER FOR HEALTHY COMMUNITIES (THE CENTER) IS COMPRISED OF VENUES IN LOS ANGELES, OAKLAND, AND SACRAMENTO, PROVIDING MEETING SPACES TO MOBILIZE COMMUNITY AND CIVIC LEADERS, HEALTH PROVIDERS, ADVOCATES AND POLICYMAKERS IN THE SEARCH FOR SOLUTIONS TO CALIFORNIA'S CRITICAL HEALTH AND HEALTHCARE ISSUES.THE CENTER OFFERS A VARIETY OF PROGRAMS AND SERVICES THROUGHOUT CALIFORNIA, INCLUDING CONFERENCE CENTERS, AND RESEARCH AND TRAINING FACILITIES. BY COMBINING ALL THESE RESOURCES IN ONE ACCESSIBLE LOCATION, THE CENTER AIMS TO BECOME THE PREMIER VENUE FOR ACTIVITIES ADDRESSING CALIFORNIA'S HEALTH CALLENGES, AND A LAUNCH PAD FOR COLLABORATIVE ACTION.THE CENTER PROVIDES:- MEETING SPACES AVAILABLE FREE OF CHARGE, FOR QUALIFIED NONPROFIT ORGANIZATIONS WHOSE PROGRAMS ADVANCE THE CALIFORNIA ENDOWMENT'S MISSION TO EXPAND ACCESS TO AFFORDABLE, QUALITY HEALTH CARE FOR UNDERSERVED INDIVIDUALS AND COMMUNITIES, AND TO PROMOTE FUNDAMENTAL IMPROVEMENTS IN THE HEALTH STATUS OF ALL CALIFORNIANS.- PUBLIC EVENT MANAGEMENT SERVICES INCLUDING EVENT SUPPORT, EVENT PUBLICITY AND AUDIENCE MANAGEMENT- ONLINE LEARNING COMMUNITYDURING THE COVID-19 PANDEMIC, THE CENTER RETAINED ALL ITS STAFF AND FACILITY CAPACITIES. |
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(2) MEDIA CAMPAIGNS BY THE CALIFORNIA ENDOWMENT - M. ENTERTAINMENTM. ENTERTAINMENT PROVIDED THE MEDIA-BUY SERVICES TO THE CALIFORNIA ENDOWMENT (TCE) INCLUDING THE FOLLOWING CAMPAIGNS:"HEALTH4ALL - STRONGER CALIFORNIA" - ULTILIZING LED VIDEO TRUCKS, VIDEO ADS, DISPLAYS, BANNERS AND RADIO ADS IN BAY AREA/SAN FRANCISCO AND OAKLAND, AND LOS ANGELES AREAS."L. A. PUBLIC HEALTH" - RADIO ADS IN LOS ANGELES AREA"COVID-19/POLICE ACCOUNTABILITY/BLM" - BILLBOARDS IN BAY AREA, LOS ANGELES AND SACRAMENTO"MASK" - BILLBOARDS, BUS SHELTERS AND RADIO ADS IN BAY AREA, LOS ANGELES AND FRESNO"GET THE VOTE OUT" - BILLBOARDS AND DIGITAL SOCIAL MEDIA ADS IN EAST LOS ANGELES AND INLAND EMPIRE "CENSUS 2020" - ON DIGITAL SOCIAL MEDIA CALIFORNIA STATEWIDE"MASK COVID-19" - ON RADIOS, BILLBOARDS, AND DIGITAL SOCIAL MEDIA IN INLAND EMPIRE, CENTRAL VALLEY, BAY AREA, SOUTHERN CALIFORNIA AND SACRAMENTO AREAS."TESTING" - ON LED TRUCKS IN OAKLAND AREA"MASK, VOTE" - DIGITAL SOCIAL MEDIA BOOSTING CALIFORNIA STATEWIDE"MASK, HEALTH" - DIGITAL BANNER ADS IN INLAND EMPIRE AND CENTRAL VALLEY"VOTE" - SOCIAL MEDIA VIDEOS CALIFORNIA STATEWIDE"ESSENTIAL WORKERS THANK YOU VIDEO" - VIDEOS ON SOCIAL MEDIA OUTLETS, LOS ANGELES AND CENTRAL VALLEY"MASK 2021" - MOBILE, OTT, RADIO AND SOCIAL MEDIA ADS IN BAY AREA, LOS ANGELES AND INLAND EMPIRE"COVID VACCINE" - VIDEO BOOSTING ON MOBILE, OTT, RADIO AND SOCIAL MEDIA IN BAY AREA, LOS ANGELES, AND INLAND EMPIRE"COVID VACCINE" - MOBILE, OTT, RADIO, SOCIAL MEDIA VIDEO ADS AND DIRECT PUBLISHING IN TRIBAL LANDS OF FRESNO, HUMBOLDT COUNTY AND INLAND EMPIRE"MASK" - MOBILE, OTT, RADIO AND SOCIAL MEDIA VIDEO ADS IN BAY AREA, LOS ANGELES AND INLAND EMPIRE |
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(3) THE RIOS COMPANYTHE CALIFORNIA ENDOWMENT (TCE) ENGAGED THE RIOS COMPANY MAINLY FOR THE FOLLOWING TWO PROJECTS:CENSUS 2020:PROVIDING STRATEGIC DIRECTION FOR TCE'S CENSUS 2020 CAMPAIGN, ASSISTING TCE TO DEVELOP A SHARED MESSAGE OF THE IMPORTANCE AND IMPACT OF THE U.S. CENSUS 2020 COUNT. COORDINATE WITH CENSUS PARTNERS IN CENTRAL VALLEY, SAN DIEGO AND INLAND EMPIRE FOR OUTREACH AND EDUCATION THROUGH LOCAL MEDIA AND LEND COMMUNICATION SUPPORT WHERE APPROPRIATE. CREATIVE DESIGN AND PRODUCTION OF TRADITIONAL AND DIGITAL RADIO/PSA SPOTS, DIGITAL AND PRINT ADS, AS NEEDED FOR MEDIA BUYS. DESIGN, DEVELOP AND MANAGE A MICROSITE TO SERVE AS A STORAGE SITE FOR CENSUS 2020 CREATIVE MATERIALS WITH EASY ACCESS FOR STORAGE AND USAGE.COMMUNICATING EFFORTS TO ADVANCE POWER, PEOPLE AND HEALTH:MANAGEMENT AND MAINTENANCE OF A MEDIA STORAGE SYSTEM DEVELOPED FOR ALL HEALTHY COMMUNITIES' CREATIVE ASSETS, INCLUDING SITE PHOTOS, VIDEOS, NEWSPAPER ARTICLES, REPORTS, ETC. WITH EASY ACCESS FOR ALL USERS. COORDINATE WITH ALL COMMUNITY PHOTOGRAPHERS AND VIDEOGRAPHERS TO ENSURE THAT ALL STORYTELLING MATERIALS ARE COLLECTED AND UPLOADED INTO THE STORAGE SOFTWARE AND CATEGORIZED CORRECTLY, INCLUDING ALL ARTWORK, IMAGES, REPORTS, FLYERS, ADS, PPT'S, MEDIA, BILLBOARDS, AND OTHER COMMUNICATION EFFORTS.COORDINATED MEDIA BUYS INCLUDE: "COVID-19-PUBLIC HEALTH" - PRINT ADS ON LA TIMES, SAN FRANCISCO CHRONICLE AND SACRAMENTO BEE"RACE AND RACISM" - PRINT ADS ON LA TIMES, SAN FRANCISCO CHRONICLE, SACRAMENTO BEE, FRESNO BEE AND PRESS ENTERPRISE OF RIVERSIDE COUNTY"COVID-19 - I WEAR A MASK" - BULLETIN BOARD ADS IN MERCED, KERN, STANISLAUS, SAN DIEGO, DEL NORTE COUNTIES, AS WELL AS IN INDIO/COACHELLA, AND LOS ANGELES BOYLE HEIGHTS AREAS"CENSUS 2020" - SPANISH AND ENGLISH RADIO ADS IN THE CENTRAL VALLEY, KERN COUNTY, BAKERSFIELD, FRESNO, VISALIA, TULARE, MERCED, INLAND EMPIRE, MODESTO, STOCKTON, PALM SPRINGS, STANISLAUS, SAN DIEGO, DEL NORTE, INDIO, COACHELLA, EL CENTRO, RIVERSIDE, IMPERIAL VALLEY, AND HUMBOLDT COUNTIES AND AREAS."COVID-19 CAMPAIGN" - RADIO ADS OF 60-SECOND SPOT, YOUTUBE VIDEO ADS, CALIFORNIA STATEWIDE IN ENGLISH, SPANISH, HMONG AND PUNJABI LANGUAGES |
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(4) PROVIDENCE HEALTH & SERVICES - OREGON DBA PROVIDENCE PORTLAND MEDICAL CENTER, DEPARTMENT OF CENTER FOR OUTCOMES RESEARCH AND EDUCATIONCONTINUATION OF THE THREE-YEAR PROJECT (STARTED IN OCTOBER 2018 AND EXTENDED TO JUNE 2021) WITH PROVIDENCE HEALTH & SERVICES - OREGON TO ASSESS THE IMPACT OF THE CALIFORNIA ENDOWMENT'S PAST WORK AND SUPPORT THE DEVELOPMENT OF ITS FUTURE WORK, ESP. FOR THE NEXT TEN YEARS (2021-2031).SCOPE OF WORK - SUMMARY:CREATE AND EMPLOY A SET OF RESOURCES DESIGNED TO INTEGRATE WITH AND SUPPORT ONGOING EVALUATION OF THE BUILDING HEALTHY COMMUNITIES (BHC) INITIATIVE, A 10-YEAR INITIATIVE LAUNCHED BY THE CALIFORNIA ENDOWMENT (TCE) IN 2010 TO HELP COMMUNITIES IMPROVE HEALTH EQUITY THROUGH SEVERAL KEY DRIVERS OF CHANGE: BUILDING POWER, ADVANCING STATEWIDE POLICY AND SYSTEM CHANGE, AND SHIFTING DOMINANT CULTURAL NARRATIVES TO ONES OF INCLUSION AND VALUE FOR HISTORICALLY EXCLUDED COMMUNITIES. USE THE DATA COMPILED TO SUPPORT BHC EVALUATION TO CREATE REPORTING AND ANALYTIC ASSETS THAT CAN HELP TCE ASSESS THE STATEWIDE LANDSCAPE AROUND KEY MEASURES, IDENTIFY OPPORTUNITIES TO INTERVENE, LEVERAGE THE KNOWLEDGE GAINED THROUGH THE BHC EVALUATION TO NARROW IN ON THE MOST EFFECTIVE APPROACHES, AND TARGET ITS FUTURE INVESTMENTS ACCORDINGLY.KEY TASKS:OVERSIGHT & COORDINATION OF EVALUATION EFFORTS; DATA AGGREGATION & INTEGRATED DATA PLATFORM BUILD; CONTENT ANALYSIS OF NARRATIVE DATA; PARTNERSHIP SURVEY; NARRATIVE CHANGE ASSESSSMENT; DATA ANALYTICS FOR QUANTITATIVE IMPACT ANALYSIS; TECHNICAL ASSISTANCE FOR IMPROVED MONITORING AND LEARNING (ADDED NEW WITH THE CONTRACT EXTENSION). |