SCHEDULE G (Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" on Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. right arrowAttach to Form 990 or Form 990-EZ.
right arrowGo to www.irs.gov/Form990 for instructions and the latest information.
OMB No. 1545-0047
2021
Open to Public Inspection
Name of the organization
AMERICAN CANCER SOCIETY INC
 
Employer identification number

13-1788491
Part I
Fundraising Activities.Complete if the organization answered "Yes" on Form 990, Part IV, line 17.
Form 990-EZ filers are not required to complete this part.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If "Yes," list the 10 highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.


(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
 
MERKLE GROUP INC
PO Box 64897
 
Baltimore, MD212644897 		Direct Mail   No 47,784,017 3,587,021 44,196,996
 
PMX AGENCY LLC
One World Trade Center 63rd Floor
 
New York, NY10007 		Direct Mail   No   10,000 -10,000
 
ADVANCED REMARKETING SERVICE
116 Johnny Cake Hill
 
Middletown, RI02842 		Auto Donations Yes   2,180,616 282,816 1,897,800
 
CASWELL ZACHRY GRIZZARD LLC
6301 Gaston Ave Ste 715
 
Dallas, TX75214 		Planned Giving Strategy   No   439,500 -439,500
 
VERITUS GROUP
PO Box 18294
 
Asheville, NC28814 		Major Gifts   No   371,565 -371,565
 
GOODUNITED INC
796 Meeting Street
 
Charleston, SC29403 		Fundraising Counsel   No 19,126,961 1,750,000 17,376,961
 
SOFTGIVING
101 Marietta St NW Suite 2475
 
Atlanta, GA30303 		Online Donations   No 277,405 200,000 77,405
 
DIGITAL MEDIA SOLUTIONS LLC
4800 14TH AVE NORTH SUITE 101
 
CLEARWATER, FL33762 		Direct Mail   No   242,770 -242,770
 
THE PURSUANT GROUP INC
PO Box 120519
 
Dallas, TX753120519 		Fundraising Counsel   No   84,500 -84,500
             
Total . . . . . . . . . . . . . . . . . . . . right arrow 69,368,999 6,968,172 62,400,827
3
List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt from registration or licensing.
CA, CO, CT, FL, GA, AL, HI, IL, IN, KS, KY, LA, ME, AK, MD, MA, MI, MN, MS, MO, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, TN, UT, VA, AR, WA, WV, WI
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990) 2021
Schedule G (Form 990) 2021
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" on Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.









VerticalRevenue
(a) Event #1

RELAY FOR LIFE
(event type) 		(b) Event #2

MSABC
(event type) 		(c) Other events

332
(total number) 		(d) Total events
(add col. (a) through col. (c))

1
Gross receipts . . . . .
58,535,884
34,711,183
71,894,728
165,141,795

2
Less: Contributions . . . .
56,776,602
32,428,947
59,315,811
148,521,360
3 Gross income (line 1 minus
line 2) . . . . . .
1,759,282
2,282,236
12,578,917
16,620,435



VerticalDirectExpenses
4 Cash prizes . . . . . 0 0 0 0
5 Noncash prizes . . . . 947,741 283,411 258,945 1,490,097
6 Rent/facility costs . . . . 435,563 1,331,835 6,222,767 7,990,165
7 Food and beverages . . . 69,055 55,283 2,466,993 2,591,331
8 Entertainment . . . . 107,798 71,441 2,041,410 2,220,649
9 Other direct expenses . . . 199,125 540,266 1,588,802 2,328,193
10 Direct expense summary. Add lines 4 through 9 in column (d) . . . . . . . . . . right arrow 16,620,435
11 Net income summary. Subtract line 10 from line 3, column (d). . . . . . . . . . right arrow 0
Part III
Gaming. Complete if the organization answered "Yes" on Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue
(a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (add col.(a) through col.(c))

1
Gross revenue . . . . .
123,743
 
833,451
957,194
VerticalDirectExpenses

2
Cash prizes . . . . .
7,584
 
23,314
30,898

3
Noncash prizes . . . .
2,267
 
8,715
10,982

4
Rent/facility costs . . . .
1,994
 
84,335
86,329

5
Other direct expenses . . .
1,830
 
50,189
52,019


6

Volunteer labor . . . .
100 %
%
100 %


7
Direct expense summary. Add lines 2 through 5 in column (d) . . . . . . . . . . right arrow
180,228

8
Net gaming income summary. Subtract line 7 from line 1, column (d). . . . . . . . . right arrow
776,966

9
Enter the state(s) in which the organization conducts gaming activities: CA , CT , FL , GA , AL , ID , IL , IA , KS , KY , LA , ME , MD , MA , MI , MN , MS , MO , MT , NV , NJ , NM , NC , ND , OH , OK , OR , PA , AZ , SC , TN , TX , VT , VA , AR , WV , WY
a
Is the organization licensed to conduct gaming activities in each of these states? . . . . . . . .
b
If "No," explain:
SOME STATES DO NOT REQUIRE LICENSES; HOWEVER, WE ARE LICENSED WHERE REQUIRED.
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? . . .
b
If "Yes," explain:
 
Schedule G (Form 990) 2021
Schedule G (Form 990) 2021
Page 3
11
Does the organization conduct gaming activities with nonmembers? . . . . . . . . . . .
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? . . . . . . . . . . . . . . . . .
13
Indicate the percentage of gaming activity conducted in:
a
The organization's facility . . . . . . . . . . . . . . . . . .
13a
0 %
b
An outside facility . . . . . . . . . . . . . . . . . . . .
13b
100 %
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
ANNETTA MARTIN
Address right arrow
3380 CHASTAIN MEADOWS PKWY NW STE 200KENNESAW, GA30144
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? . . . . . . . . . . . . . . . . . . . . . . . .
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
16
Gaming manager information:
Name right arrow
KAEL REICIN CHIEF FINANCE & STRATEGY OFFICER
Gaming manager compensation right arrow $ 0
Description of services provided right arrow
DIRECTOR/OFFICER
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? . . . . . . . . . . . . . . . . . . .
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$ 776,966
Part IV
Supplemental Information. Provide the explanations required by Part I, line 2b, columns (iii) and (v); and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also provide any additional information. See instructions.
Return Reference Explanation
Schedule G, Part II MAKING STRIDES AGAINST BREAST CANCER IS AN EVENT THAT RAISES AWARENESS FOR AND FIGHTS BACK AGAINST BREAST CANCER BY: -HELPING PEOPLE STAY WELL BY SHOWING WOMEN STEPS THEY CAN TAKE TO REDUCE THEIR BREAST CANCER RISK AND MAKE INFORMED DECISIONS ABOUT THEIR HEALTH. WE HELP WOMEN LEARN ABOUT HEALTHY LIFESTYLE CHOICES AND WHICH SCREENING TESTS, LIKE MAMMOGRAMS, ARE RIGHT FOR THEM. -HELPING PEOPLE GET WELL BY PROVIDING INFORMATION, DAY-TO-DAY HELP, AND EMOTIONAL SUPPORT. WHETHER IT'S HELPING PEOPLE MAKE INFORMED DECISIONS ABOUT THEIR CARE OR CONNECTING THEM WITH BREAST CANCER SURVIVORS, WE'RE HERE FOR THEM SO THEY CAN FOCUS ON FEELING BETTER. -FINDING CURES THROUGH RESEARCH TO HELP FIND THE CAUSES OF BREAST CANCER AND BETTER WAYS TO TREAT IT SO THAT MORE PEOPLE CAN SURVIVE THE DISEASE. WE HAVE BEEN AN IMPORTANT PART OF NEARLY EVERY MAJOR BREAST CANCER RESEARCH BREAKTHROUGH IN RECENT HISTORY, INCLUDING FUNDING THE DEVELOPMENT OF TAMOXIFEN AND HERCEPTIN AND USING MAMMOGRAMS TO SCREEN FOR BREAST CANCER. -FIGHTING BACK AGAINST BREAST CANCER BY WORKING WITH LAWMAKERS TO INCREASE FUNDING FOR BREAST CANCER SCREENING AND TREATMENT THROUGH OUR AFFILIATE ORGANIZATION THE AMERICAN CANCER SOCIETY CANCER ACTION NETWORK,INC., AND BY BRINGING COMMUNITIES TOGETHER THROUGH OUR MAKING STRIDES AGAINST BREAST CANCER EVENTS TO RAISE FUNDS AND AWARENESS TO FIGHT THE DISEASE. RELAY FOR LIFE IS AN EVENT THAT FOCUSES SUPPORT ON SURVIVORS WHO HAVE BATTLED OR ARE BATTLING THE DISEASE AND THE CAREGIVERS THAT GIVE THEIR SUPPORT TO THOSE FIGHTING CANCER. IT HONORS THOSE WHO HAVE BEEN LOST TO THE DISEASE TO AID IN HEALING AND HIGHLIGHT THE IMPORTANCE OF DEFEATING THE DISEASE. FINALLY, IT HELPS FIGHT BACK AGAINST THE DISEASE BY PARTICIPANTS MAKING A PERSONAL COMMITMENT TO SAVE LIVES BY TAKING UP THE FIGHT AGAINST CANCER. THIS COMMITMENT INVOLVES DOING SOMETHING SUCH AS GETTING A SCREENING TEST, QUITTING SMOKING OR TALKING TO ELECTED OFFICIALS ABOUT CANCER. BY TAKING ACTION, PEOPLE ARE PERSONALLY TAKING STEPS TO SAVE LIVES AND FIGHT BACK AGAINST THE DISEASE.
Schedule G, Part I, Line 2b LIST CONTAINS PAID PROFESSIONAL FUNDRAISING COUNSEL: MERKLE GROUP, INC. PROVIDES DATA SEGMENTATION FOR PLANNED GIVING PROGRAM, COMPLETES NINE DIRECT MAIL CAMPAIGNS, AND FOUR EMAIL CAMPAIGNS. PROFESSIONAL FUNDRAISING FEES: $3,587,021 PROFESSIONAL PRINTING SERVICES: $7,607,298 TOTAL FEES AND SERVICES: $11,194,319
Schedule G, Part III, Line 17 Distributions required under state law STATE=,MANDATORY DISTRIBUTION AMOUNT=776966;
Schedule G (Form 990) 2021
Additional Data


Software ID: 21014044
Software Version: 2021v4.2